Static and dynamic advertising on car at the right place in real time
Track the effectiveness of advertisements in selected location
Service for setting up and receiving reports
Quick start
ADVANTAGES
Ease of campaign execution
Fast turnaround times
Accountable data and metrics
Geo-fencing technology
Disruptive display technology
High precision in market targeting
ADVANTAGES
Ease of campaign execution
Extremely quick turnaround time
Accountable data and metrics
Geo-fencing technology
Disruptive display technology
High precision in market targeting
ADVANTAGES
Ease of campaign execution
Extremely quick turnaround time
Accountable data and metrics
Geo-fencing
technology
Disruptive display technology
High precision in
market targeting
CASE STUDIES
"I love that Adway can help us target specific locations around cities with specific messaging that can change by geography"
Cory Treffiletti
EVP Marketing, Cisco/Webex
"Adway's innovative platform supports beautiful imagery and advertising, and can be targeted around town to drive awareness to our locations"
Alan Nathan
Owner and Managing Partner, Sweetfin
"Adway's ability to use video in a public, mobile environment and target specific locations with tailored messaging helps us grow awareness for our movie titles"
Adway's small and smart projectors are affixed to the side mirrors of rideshare and delivery cars, enabling Adway to dynamically serve static and video ads to the targeted areas in real time
HOW DOES IT WORK?
Adway's small and smart projectors are affixed to the side mirrors of rideshare and delivery cars, enabling Adway to dynamically serve static and video ads to the targeted areas in real time
TECHNOLOGY STACK
Driver mobile app
Enables drivers to monitor their performance
Enables payouts
Provides en-route support
Hardware
Enables unique display solution
Is appealing to the drivers
Communicate with the server in real time
Advertiser portal
Provides software
Provides clear conversion data
Track devices physical locations
The unique marriage of our projection technology with geo-fencing technology enables us to dynamically connect brands and drivers with specified targeted locations and consumers.
ADWAY pays drivers for displaying ads on the sides of their personal or company vehicles. We respect and cherish all drivers who take our platform to the road. Our drivers are independent operators who are not wedded to wraps or magnets, and do not have to ruin the appearance of their vehicles.
We love being a part of the future and changing the norm! Seeing people's reactions to the powerful images that are projected on the cars of our affiliated drivers excites and makes us proud.
Cisco partnered with Adway to create awareness for Cisco Webex - the leading web conferencing and videoconferencing product in the greater Los Angeles area.
For Cisco, the goal was to focus on the most trafficked areas around LA. Targeting business executives and stay-at-home workers. The campaign focused on the areas designed for outdoor exercising and outdoor dining. Cisco's overall goal was to raise awareness of their meeting and video conferencing platform Webex and remind the general public that there was a great alternative to other industry solutions.
Adway utilized its Motion Advertising ™ technology to project a high impact creative across the full side-panel of the participating vehicles.
The campaign registered an average of seven people being exposed to the display every time campaign played. Being satisfied with the initial run, Cisco extended the campaign by two months.
Verified Impressions* - Impressions captured by Adway's BT technology in real-time.
SWEETFIN
Sweetfin partnered with Adway to create awareness for their famous poke restaurant and take-out, located in the heart of Santa Monica.
For Sweetfin, the goal was to create awareness for the brand and to measure foot traffic to the store post campaign exposure. This was possible using AdWay's patented technology where the the exposures can be attributed to in store foot traffic.
For Sweetfin, Adway chose a geo-targeting approach within a half-mile radius around their Santa Monica location. We ran a colorful video ad when the car was in the vicinity of the restaurant. Outside the designated geofence, we ran a large visual static ad that took up the whole panel of the car.
The campaign performed extremely well generating 46,000 impressions per driver over a period of six weeks. Adway also recorded 27 conversion which were directly attributable to the campaign.
Verified Impressions* - Impressions captured by Adway's BT technology in real-time.
ROW8 - SK
Row8 utilized Adway's Motion Advertising™ product to create awareness for their Lionsgate Antebellum release.
In addition, the campaign was designed to attract users to the Row8's new streaming platform. The campaign directed potential users to the Row8 website that offered discounts for movie rentals. The campaign featured a video creative displayed in the densely populated areas across Santa Monica, Los Angeles, and HW.
The campaign performed remarkably well generating 62,000 impressions per driver over a period of six weeks.